Search

G. John Cole

Freelance writer & content marketing ace.

Tag

recruitment

The Year In Review: What 2017 Tells Us About 2018

The past twelve months have been an exciting time for those who are invested in student mobility and international education.

While issues such as equality and educational technology have been pulled into sharp focus, the monitoring of ongoing trends such as the aging of the global population – longer life expectancy and fewer babies – has reinforced the need for educators to innovate and diversify as they move forward into 2018.

And it’s not just about shifting demographics: students are becoming more sophisticated in the way they make their choices. They’re aware of the brands, but want to know a lot more about the experience and career prospects of a university before they commit.

Institutions that are looking to develop in harmony with the underlying demographic trends will link the dots between equal opportunity, technological advances, and value for money as they establish their recruitment strategies for 2018 and the decade ahead.


Continue reading at Keystone Academic Solutions.

Advertisements

Why Community Colleges Are A Good Fit For International Students

The role of community colleges in the development of local communities in the US is regularly celebrated in the news. They provide an energizing alternative route for students who might not be ready or able to progress directly to undergraduate study and who might otherwise find themselves going straight to work.

It’s no wonder the system is getting more and more support at the state level. Politicians and academics are keenly aware of the social and economic benefits of investing in local learners – not least, ensuring a reliable, broad base of skilled, educated workers who might otherwise have slipped through the system.


Continue reading at Keystone Academic Solutions.

How To Recruit, Communicate With And Counsel International Undergraduate Students And Their Parents

recent report from the National Association for College Admission Counseling (NACAC) suggests that counselors at US colleges and universities will benefit from multicultural competency training and other forms of professional development to more sensitively respond to the needs of the growing international student population.

Many international students progress to higher education directly from US high schools, where some enroll in order to improve their prospects of getting into a top university. However, these students’ continued use of the same third party agents who oversaw their high school enrollment can be a barrier to communication with the institutions to which they aspire.


Continue reading at Keystone Academic Solutions.

How To Create New Academic Routes To Your University

International Education Week falls between 13-17 November this year, with the emphasis firmly on International. It’s a chance to investigate the advantages and opportunities of working with “future leaders from abroad,” in particular through preparatory courses that bring in international students and enable them to develop the academic and cultural knowledge that can bridge their route to full degree programs.

When recruiters think about the type of international student they expect to attract to their institution, the image of the regular undergraduate looking to study abroad towards a classic degree is what comes to mind.


Continue reading at Keystone Academic Solutions.

The Role Of Adaptive Learning Technology In Higher Education Marketing

The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which they are constantly connected, if only these universities can find the right media and the right tone.

The importance of a university’s website design in this respect cannot be understated. It needs to remain attractive, intuitive, and informative to a range of audiences, and increasingly in different formats (e.g. mobile friendly). Drawing potential students to this online hub in the first place can, however, require a little more imagination.


Continue reading at Keystone Academic Solutions.

Education Actors: Keep An Eye On These 4 Countries

Markets that have previously been considered easy pickings for institutions keen to maintain a steady level of international students have recently been subject to unpredicted downturns, while new opportunities are emerging in unexpected areas such as Indonesia and Iran.

As recently as 2015/16, Saudi Arabia was the third largest market for US institutions hoping to attract international students to their schools, yet by the fall semester of 2016, the number of Saudi student visas had dropped by almost 20 percent. A tightening of the Saudi government’s budget has been felt by those issuing scholarships for its students to travel abroad. Coupled with policy changes aimed at ensuring this money is spent only on high-ranking institutions and courses, it is now a far tougher job for universities to convince Saudi students to apply.


Read the full article at Keystone Academic Solutions.

How Can Universities Promote Internationalization?

[…]Those universities that work proactively in developing and sustaining international recruitment, networks, and strategies can expect their students to be more highly valued by multinational employers, who value a broadness of experience and intercultural awareness. Along with the teaching, research, and service staff, they will enjoy the opportunity to connect with talented students and faculty from peer universities around the world, and to make a contribution that is likely to be recognized on an international scale. This is what we call Internationalization: how can we make it work in today’s market?


Read the full article at Keystone Academic Solutions.

Powered by WordPress.com.

Up ↑