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G. John Cole

Digital nomad & freelance writer.

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recruitment

The Role Of Adaptive Learning Technology In Higher Education Marketing

The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which they are constantly connected, if only these universities can find the right media and the right tone.

The importance of a university’s website design in this respect cannot be understated. It needs to remain attractive, intuitive, and informative to a range of audiences, and increasingly in different formats (e.g. mobile friendly). Drawing potential students to this online hub in the first place can, however, require a little more imagination.


Continue reading at Keystone Academic Solutions.

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Education Actors: Keep An Eye On These 4 Countries

Markets that have previously been considered easy pickings for institutions keen to maintain a steady level of international students have recently been subject to unpredicted downturns, while new opportunities are emerging in unexpected areas such as Indonesia and Iran.

As recently as 2015/16, Saudi Arabia was the third largest market for US institutions hoping to attract international students to their schools, yet by the fall semester of 2016, the number of Saudi student visas had dropped by almost 20 percent. A tightening of the Saudi government’s budget has been felt by those issuing scholarships for its students to travel abroad. Coupled with policy changes aimed at ensuring this money is spent only on high-ranking institutions and courses, it is now a far tougher job for universities to convince Saudi students to apply.


Read the full article at Keystone Academic Solutions.

How Can Universities Promote Internationalization?

[…]Those universities that work proactively in developing and sustaining international recruitment, networks, and strategies can expect their students to be more highly valued by multinational employers, who value a broadness of experience and intercultural awareness. Along with the teaching, research, and service staff, they will enjoy the opportunity to connect with talented students and faculty from peer universities around the world, and to make a contribution that is likely to be recognized on an international scale. This is what we call Internationalization: how can we make it work in today’s market?


Read the full article at Keystone Academic Solutions.

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