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G. John Cole

Digital nomad & freelance writer.

The Role Of Adaptive Learning Technology In Higher Education Marketing

The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which they are constantly connected, if only these universities can find the right media and the right tone.

The importance of a university’s website design in this respect cannot be understated. It needs to remain attractive, intuitive, and informative to a range of audiences, and increasingly in different formats (e.g. mobile friendly). Drawing potential students to this online hub in the first place can, however, require a little more imagination.


Continue reading at Keystone Academic Solutions.

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How to stay productive when facing a deadline

Most of us work pretty hard to ensure an even schedule throughout the working week: five or more days of calm, measured – if industrious – productivity. Yet most people will also recognize the simple truth that, from time to time, work tends to get bunched up together. Whether it’s a fast-approaching deadline, a backlog of tasks, or an upturn in the market, everyone has to face up to striving onwards in the face of fatigue every once in a while.


Continue reading at Tom Spencer.

Take Control Of Your Work Routine With Restful, Meaningful Breaks

Even the very best of professional coaches can occasionally be caught neglecting to take care of themselves. After spending so much time and energy on others, at the end of the day, it’s tough to find anything left for yourself. Just as you help clients work towards their goals and to be more mindful, you should remain aware that you can do a better job—and stay closer to your personal plan—if you remember to take care of yourself. One of the key ways of doing so, without compromising your productivity, is to take effective breaks from your work.


Continue reading at the International Coach Federation.

Education Actors: Keep An Eye On These 4 Countries

Markets that have previously been considered easy pickings for institutions keen to maintain a steady level of international students have recently been subject to unpredicted downturns, while new opportunities are emerging in unexpected areas such as Indonesia and Iran.

As recently as 2015/16, Saudi Arabia was the third largest market for US institutions hoping to attract international students to their schools, yet by the fall semester of 2016, the number of Saudi student visas had dropped by almost 20 percent. A tightening of the Saudi government’s budget has been felt by those issuing scholarships for its students to travel abroad. Coupled with policy changes aimed at ensuring this money is spent only on high-ranking institutions and courses, it is now a far tougher job for universities to convince Saudi students to apply.


Read the full article at Keystone Academic Solutions.

The real size of the world

Humankind has always been fascinated with the lay of the land, and as the generations have passed we’ve combined new information with new media forms to create an ever-evolving, shared concept of the way Earth’s land masses and oceans are distributed. The pursuit of a complete map has taken some odd turns over the years, from Kircher’s assertion of a hollow globe beneath us, to notable figures from Homer and Democritus up to NBA star Kyrie Irving that the world is flat. Yet the preference for foldable, pocketable cartography means that 500 years after Gerardus Mercator’s development of his canonic world map, we still rely on a basically misleading document to form our mind’s image of the world around us.


Continue reading at Geoawesomeness.

How Can Universities Promote Internationalization?

[…]Those universities that work proactively in developing and sustaining international recruitment, networks, and strategies can expect their students to be more highly valued by multinational employers, who value a broadness of experience and intercultural awareness. Along with the teaching, research, and service staff, they will enjoy the opportunity to connect with talented students and faculty from peer universities around the world, and to make a contribution that is likely to be recognized on an international scale. This is what we call Internationalization: how can we make it work in today’s market?


Read the full article at Keystone Academic Solutions.

Apple iCar Designs Capture Apple’s Journey From the 80s

Computing giants Apple are known for their iconic and forward-looking product design, so it was a big disappointment for motorists and dreamers alike when, late last year, the plug was pulled on their plans to develop an Apple car.

It’s a massive loss for those of us who fancy the latest Apple designs, but a great opportunity to imagine what might have been – so that’s just what the people over at Click Mechanic have done, creating five imaginary Apple car designs inspired by classic Mac hardware from the past thirty years. Think of it as the Batmobile meets desktop computing.


Continue reading at Automoblog.

9 Surefire Ways to Make Your Customers Happy

There is an oft-told legend about how Amazon CEO Jeff Bezos likes to make sure there is an empty chair at every company meeting: the chair represents the customers, so the most important ‘person’ is always ‘in the room.’ It’s the kind of visual stunt that sets apart great leaders from good ones, and also makes for a nice anecdote if you plan on being the sort of person that has biographies written about them!


Continue reading at SmallBizClub.

How to make yourself work when you’re not feeling it

Being boss doesn’t mean you get to demand results – it means creating the conditions for those results to be achieved. If you’re running your own business and are responsible for a team, you’ve probably cast a judgmental eye over some of the trendy quirks and gimmicks that your contemporaries in some of the better-known start-ups have applied to their workspaces. Yet, these environments became famous because the businesses are successful. The management at Google, Vimeo et al. recognize that staff motivation is a complex beast. No matter how devoted your employees might be, there are certain mental and physical limits that affect us all.


Continue reading on Tom Spencer.

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