When you’re running a business, it’s essential to stay abreast of results in every area of your company – even those that aren’t quantified in terms of revenue. A successful marketing strategy reveals trends today that will pay off tomorrow, if you remain informed enough to capitalize on your hits and to learn from your misses.
No advertizing medium is more pertinent to 21st century business than that of social media marketing, and within that realm Facebook is a giant. Understanding who among that 2 billion-strong monthly audience are interacting with your posts, and how they’re doing so, is not merely optional for business strategists in most sectors: it’s an essential part of everyday working life.
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