The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which they are constantly connected, if only these universities can find the right media and the right tone.
The importance of a university’s website design in this respect cannot be understated. It needs to remain attractive, intuitive, and informative to a range of audiences, and increasingly in different formats (e.g. mobile friendly). Drawing potential students to this online hub in the first place can, however, require a little more imagination.
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